Cathay Century Insurance promote diverse social welfare programs for all ages to fulfill our two main goals of “achieving zero traffic accidents” and “enhancing risk prevention awareness” through our “Accident-Free Riders,” “Zero Accident Academy,” “Campus Traffic Risk Maps,” and “Accident-FreeBikers” programs to reduce traffic safety losses. We also promoted the “Accident-Free Campus” and “Accident-Free Community” programs to enhance public risk awareness, thereby building safe and secure environments.
To strengthen risk prevention awareness of campus bikers and prevent accidents from happening, Cathay Century Insurance launched the “Accident-Free Bikers” program in 2020, gathering together professional bicycle safety personnel and referencing cycling activities developed by traffic and education competent authorities. We also combined the innovative technologies “AR Augmented Reality” and “Realistic Cycling Demonstration” to develop the “Accident-Free Bikers” app for promoting cycling safety education and solving education pain points on lack of cycling safety materials and cycling guidelines on campuses, significantly enhancing learning motivations and willingness to learn in schoolchildren.
To make traffic safety education more interactive and interesting, Cathay Century Insurance launched “VR Hazard Perception 2.0” in 2020 to simulate hazardous driving scenarios and strengthen driver reactive abilities to sudden incidents. In 2023, we continued to integrate internal resources to implement training plans for our business units, optimizing activity processes and maintaining Cathay Life Insurance’s collaborations with campus networks to strengthen student understanding of traffic safety and provide preventive education.
In 2014, we established the Zero Accident Academy website to continue promoting correct driving concepts. We uphold the professionalism of loss prevention and public welfare care, and convey the concept of “all-age loss prevention and comprehensive identification” to the general public. Looking ahead, while pursuing sustainable and stable corporate governance, Cathay General Insurance will continue to invest in the research and development of innovative technologies, in the hope of reducing the occurrence of accidents in Taiwan and creating a zero-accident life, and to become an advocate of comprehensive risk prevention education for the people of Taiwan. Go to Zero Accident Institute Website
To strengthen campus safety risk awareness in young students, we initiated the “Campus Traffic Risk Maps” program in 2016 to help identify hotspots for traffic accidents at and around schools; we provided traffic improvement recommendation reports and traffic safety risk maps to schools and students. In 2023, we worked with National Chung Cheng University and Nanhua University to jointly formulate the “Get Home Safely” Campus Traffic Risk Map which utilized WebVR risk map technologies and integrated industrial, government, and academic resources to help students learn traffic information and traffic risks through gamified experiences, thereby reducing the number of traffic accidents on campus.
A safe campus life for students is a social concern of Cathay Century Insurance for a long period of time. After nearly ten years of project implementation since 2012, we worked to develop literacy-oriented courses and teaching materials to help all children develop their talents and achieve lifelong learning. Beginning in 2022, Cathay Century Insurance joined hands with the Department of Digital Technology of National Taipei University of Education to combine industrial and social resources. We developed the board game “Accident-Free Monitor” to serve as a teaching tool that aligns with 2019 Curriculum concepts and philosophies, combining risk management and loss prevention concepts.
Through big data analysis of the National Fire Agency, Ministry of the Interior and insurance claims cases, we found that electrical fires, gas leaks and natural disasters often result in significant loss of life and property. Therefore, we have combined our insurance expertise with loss prevention experience to create the “Accident-free Community”.Cathay Century Insurance continues to provide corporate clients with customized loss prevention training and insurance services, hoping to accelerate the promotion of new and correct concepts of fire survival and electrical safety at home, reduce the proportion of casualties from fire and electrical accidents, and minimize the public’s property damage and the number of casualties.
We launched a new project in 2023 targeting the customers of our “Long-Term Care Centers Liability Insurance” policy, working with nursing homes and home-based longterm care facilities to promote public risk education courses, using real-life cases and props to demonstrate and simulate flows of deadly smoke in fires, conveying correct evacuation knowledge and establishing preventive awareness. This course was certified by the Ministry of Health and Welfare, making us the first property insurance company to offer a safety course at long-term care facilities for a super-aged society.
Overall satisfaction scores for this event reached 4.6 out of 5 points and received positive recognition from seniors, middle-aged and elderly caregivers, and long-term care partners. Participants stated that they learned about fire safety, firefighting responses, fire survival concepts, and basic knowledge through this event and also learned how to use fire extinguishers, strengthened self-rescue and evacuation skills for use in fires, and practiced firefighting timing and techniques to protect their own safety.
